First-time (online) food clients can be attracted through a dedicated type of promotion in the Kick-starter section of the system.
Go to Kick-starter -> Encourage first order -> Overview and click Next until reaching "First buy promo". Click Yes and Next.
Edit the headline, description and change the picture of the promotion to reflect the benefits the restaurant offers within it.
Set a discount and a minimum order value (optional):
Once the first-time promo is finished it can be viewed by clicking "Manage promotions":
That will lead to Marketing -> Promotions -> Pre-made promos. Here, the restaurant can disable/enable or review the promotion, can visualize the number of times the first-time promo was used, or the name of the customized coupon that can be advertised in various ways.